Madagascar's e-commerce sector is experiencing steady growth in 2026, with a current conversion rate of 2.8%. Increased internet access and smartphone adoption are driving higher engagement, leading to a projected total revenue of $620 million USD. The majority of transactions are now completed via mobile devices, accounting for 65% of online sales, reflecting a shift towards mobile commerce.
The expanding digital infrastructure and rising consumer confidence are expected to boost online shopping activities. With an average order value of $55 USD, businesses are seeing improved conversion rates, indicating a maturing e-commerce market that offers significant opportunities for local and international retailers.