Libya's e-commerce sector is experiencing steady growth, with a conversion rate of 2.8% in 2026. The increasing adoption of smartphones and improved internet infrastructure are driving more consumers to shop online, despite traditional preferences. The total revenue of USD 1.2 billion reflects expanding digital trust and availability of local payment options, fostering a more vibrant online retail environment.
Mobile commerce dominates the scene, accounting for 65% of transactions, as more Libyans access online stores via smartphones. The average transaction value has risen to USD 80, indicating growing consumer confidence and higher purchasing power. Although still developing, Libya's e-commerce market shows promising potential for further expansion and digital integration in the coming years.