Latvia's e-commerce sector is experiencing robust growth, with a 3.8% conversion rate indicating increased shopper engagement. The total online sales are expected to reach €1.2 billion in 2026, driven by rising internet penetration and smartphone use. The majority of transactions are made via mobile, reflecting the country's digital integration and changing consumer habits.
E-commerce in Latvia continues to expand with over 1.4 million residents shopping online, supported by improved logistics and digital payment options. The average transaction value of €85 suggests consumers are making more substantial purchases online, fostering a healthy digital economy and encouraging local retailers to innovate.