In 2026, Kosovo's PPC impression share stands at around 25%, reflecting an increasingly competitive digital advertising landscape. The total paid advertising expenditure is projected to reach €45 million, signifying robust growth and investment in online marketing channels. The market is expanding at an annual rate of 18%, driven by higher internet penetration and digital literacy, encouraging businesses to allocate more budget to online ads.
The number of active PPC campaigns has surged to approximately 12,500, highlighting a vibrant digital marketing environment. The average CPC has decreased to €0.35, making PPC advertising more accessible for small and medium-sized enterprises. Overall, Kosovo's digital advertising sector is poised for continued growth, with increasing market share and more sophisticated ad strategies emerging in the coming years.