Kosovo's connected TV advertising market is experiencing steady growth, driven by increased internet penetration and rising consumer engagement. In 2026, the ad spend on connected TV platforms is expected to reach €12 million, reflecting a significant shift toward digital formats. Marketers are increasingly targeting connected TV audiences due to higher engagement rates and better targeting capabilities, making it a vital part of Kosovo's digital strategy.
The rapid adoption of connected TVs in Kosovo is fueling a broader digital transformation. The 2026 data indicates that 65% of the population is exposed to digital advertising, with over 1.2 million users actively engaging with connected TV content. As the digital ecosystem matures, advertisers are investing more in personalized, data-driven campaigns to maximize reach and ROI.