E-commerce Statistics in Kenya (2026)

Kenya's e-commerce sector has experienced significant growth in 2026, driven by increased internet penetration and smartphone adoption. The average conversion rate of 3.8% reflects improved user trust and streamlined checkout processes. Total revenue surpasses 1.2 trillion KES, indicating strong consumer demand across various sectors including fashion, electronics, and groceries. Mobile commerce dominates the landscape, accounting for 65% of transactions, which emphasizes the importance of mobile-friendly platforms.

The rising number of online shoppers, now totaling around 15 million, suggests a broader demographic embracing digital shopping. The average order value of approximately 8,000 KES highlights the increasing purchasing power of Kenyan consumers. E-commerce growth continues to be fueled by improvements in logistics, mobile payment solutions, and digital marketing strategies, positioning Kenya as a regional e-commerce leader within East Africa.