E-commerce Statistics in Jordan (2026)

Jordan's e-commerce sector in 2026 continues to grow steadily, with an average conversion rate of 3.8%, indicating improved user engagement and streamlined checkout processes. The total revenue surpasses 1.2 billion USD, reflecting increased online shopping activity driven by enhanced internet penetration and smartphone adoption. The majority of transactions are conducted via mobile devices, highlighting the importance of mobile-friendly platforms for local retailers.

The digital payment infrastructure in Jordan has matured, with over half of online transactions completed using digital wallets or credit cards. With around 4.5 million active online shoppers, e-commerce has become a significant part of the retail landscape. As consumer confidence and logistics improve, the sector is expected to see continued expansion, attracting new local and international brands seeking to capitalize on digital growth.