3.8%
Average E-commerce Conversion Rate
Ireland's online retail conversion rate in 2026
€12.5 billion
Total E-commerce Revenue
Overall e-commerce sales in Ireland for 2026
3.2 million
Number of Online Shoppers
Total online shoppers in Ireland in 2026
68%
Mobile E-commerce Share
Percentage of e-commerce transactions via mobile devices
€65
Average Order Value
Average spend per online order in Ireland in 2026
The average order value has risen to €65, showing consumers are spending more per purchase. Irish e-commerce businesses are investing heavily in user experience and security, contributing to higher conversion rates. As digital maturity increases, Irish retailers are leveraging data analytics and personalized marketing to further boost online sales and capture a larger share of the market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.