E-commerce Statistics in Iceland (2026)

Iceland's e-commerce sector in 2026 continues to grow steadily, with a conversion rate of 3.8%. Mobile shopping dominates the scene, accounting for over 60% of transactions, reflecting increased smartphone adoption. The total revenue has reached approximately ISK 45 billion, driven by rising internet penetration and digital payment solutions, indicating a matured online retail environment with expanding consumer confidence.

The average order value remains consistent at around ISK 16,000, showing stable purchasing behavior. As more Icelanders embrace online shopping, the number of active users is projected to reach 280,000. These trends suggest a resilient e-commerce market, poised for further growth through innovations in logistics and payment security, appealing to both local and international retailers targeting Icelandic consumers.