Guinea's e-commerce sector is experiencing steady growth, with a projected conversion rate of 2.8% in 2026. The total revenue from online sales is expected to reach USD 120 million, driven by increased internet access and mobile device usage. The number of online shoppers is estimated at 1.2 million, reflecting expanding digital engagement across urban and rural areas.
Mobile commerce continues to dominate Guinea's e-commerce landscape, accounting for 65% of transactions. Additionally, nearly half of the population has adopted digital payments, facilitating more seamless transactions. This digital shift indicates a promising future for online retail, supported by infrastructure improvements and rising consumer confidence in online shopping.