Guinea-Bissau's e-commerce sector is experiencing steady growth, with a 2.8% conversion rate reflecting increasing online shopping engagement. Mobile commerce dominates, accounting for 65% of transactions, driven by expanding smartphone penetration and improving internet access across urban and rural areas. The total revenue is projected to reach ₡125 million, indicating a promising digital economy expansion over the next few years.
Consumer behavior in Guinea-Bissau shows a preference for affordable products, with an average order value of ₡10,400. The rising number of online shoppers, estimated at 1.2 million, is supported by government initiatives to improve digital infrastructure. As the e-commerce ecosystem matures, local businesses are adopting digital payment solutions, further fueling market growth and consumer confidence in online platforms.