E-commerce Conversion Rate Statistics in Georgia (2026)

Georgia's e-commerce sector continues to expand steadily in 2026, with a conversion rate of 2.8%. The growth reflects improved digital infrastructure and increased consumer confidence in online shopping. Mobile commerce dominates, accounting for 65% of transactions, driven by widespread smartphone adoption and better mobile payment options. The total revenue of ₾1.2 billion demonstrates a robust digital economy that benefits local businesses and consumers alike.

Despite the positive trends, the conversion rate remains moderate compared to global leaders, indicating potential for further optimization. The average cart value of ₾150 suggests consumers are willing to spend more online, especially on electronics and fashion. Continued investments in digital marketing, user experience, and secure payment gateways will be crucial for Georgia to boost its e-commerce efficiency and capture a larger market share in the coming years.