In 2026, Gambian businesses see an average thumbnail CTR of 4.7%, reflecting improving targeting and content relevance. Mobile devices dominate video consumption, accounting for 68%, emphasizing the importance of mobile-optimized content. Video ad spending has increased to USD 12 million, driven by rising internet penetration and digital marketing efforts.
Average viewers watch videos for about 2 minutes and 45 seconds, indicating strong engagement levels. Social media platforms continue to be crucial for video marketing, with engagement rates around 15.8%. These trends highlight the growing importance of digital video strategies in Gambia’s expanding economy and digital landscape.