1.2 million
Social Commerce Users
Number of active social commerce users in Gambia in 2026
78%
Mobile Penetration Rate
Percentage of the population with mobile access supporting social commerce
$45
Average Spend per User
Average monthly expenditure on social commerce platforms
15%
Social Commerce Market Share
Share of total retail sales conducted via social commerce
25% annually
Growth Rate (2022-2026)
Projected annual growth rate of social commerce transactions in Gambia
Gambia's social commerce sector is experiencing rapid growth, driven by increased mobile penetration and improved internet infrastructure. With 78% of Gambians owning mobile devices, social platforms are becoming key retail channels, especially among younger consumers. The average spend of $45 per user indicates a significant shift towards online purchasing, supporting local businesses and entrepreneurs.
By 2026, social commerce is expected to account for 15% of the retail market, reflecting strong consumer adoption and digital transformation. The annual growth rate of 25% showcases ongoing momentum, with more Gambians engaging in digital shopping, which is reshaping traditional commerce and expanding economic opportunities across the country.
Frequently Asked Questions
What is driving social commerce growth in Gambia?
Increased mobile access, improved internet infrastructure, and rising consumer trust in online platforms are major drivers.
How does social commerce impact Gambian local businesses?
It provides new sales channels, enhances market reach, and supports digital entrepreneurship, boosting the economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.