45 million
Total E-commerce Revenue (USD)
Gambian Dalasi (D) - 2.3 billion D
1.2 million
Digital Payment Users
Approximately 35% of the population
65%
Mobile Payment Penetration
Majority of online transactions via mobile wallets
8.4
Number of E-commerce Transactions (millions)
Higher adoption among youth and urban residents
5.40
Average Transaction Value (USD)
Reflecting small-scale purchases typical in Gambia
Gambia's e-commerce sector is rapidly growing, with digital payments becoming mainstream. Mobile wallets dominate transactions due to widespread mobile phone usage and limited banking infrastructure. The projected revenue indicates a steady increase as internet access and smartphone penetration improve across urban regions.
Despite the growth, cash remains prevalent, but digital payments are transforming retail and service sectors. Government initiatives and fintech innovations are expected to boost digital financial inclusion further, fostering a more robust e-commerce environment in the coming years.
Frequently Asked Questions
What are the main digital payment methods in Gambia in 2026?
Mobile wallets and bank transfers are the primary digital payment methods, with mobile wallets accounting for over 65% of transactions.
How is e-commerce expected to evolve in Gambia by 2026?
E-commerce is projected to expand significantly, driven by increased internet access, mobile device usage, and government support for digital financial services.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.