2.8 million
Digital Advertising Spend (USD)
Gambian dalasi equivalent
45%
Connected TV Penetration Rate
Percentage of households with CTV devices
18%
Annual Growth Rate of CTV Ad Spend
Compared to 2025
38 minutes
Average CTV Ad Viewership Time
Per viewer per day
15,200
Number of CTV Ad Campaigns
Total campaigns in 2026
Gambia's digital advertising sector is rapidly evolving, with connected TV (CTV) playing an increasingly vital role. In 2026, the total ad spend on CTV is projected to reach approximately $2.8 million, reflecting substantial growth driven by expanding internet access and device adoption. The penetration rate of CTV devices in Gambian households has risen to 45%, indicating a significant shift towards digital consumption and targeted advertising opportunities.
The annual growth rate of CTV ad spend is estimated at 18%, highlighting strong market momentum. Viewers are engaging with CTV content for an average of 38 minutes daily, presenting advertisers with valuable opportunities for brand exposure. With over 15,200 ad campaigns executed this year, the Gambian market demonstrates a maturing digital ecosystem poised for further expansion and innovation.
Frequently Asked Questions
What is driving the growth of connected TV advertising in Gambia?
Increased internet access, affordability of CTV devices, and a shift towards digital media consumption are fueling the growth of connected TV advertising in Gambia.
How effective is CTV advertising for Gambian brands?
CTV advertising offers targeted, measurable reach with higher engagement rates, making it highly effective for Gambian brands aiming to connect with digital audiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.