65%
Cart Abandonment Rate
The percentage of online shopping carts abandoned in Gambia in 2026.
USD 45 million
Total E-commerce Revenue
Projected total revenue from online sales in Gambia for 2026.
1.2 million
Number of E-commerce Users
Estimated number of active online shoppers in Gambia in 2026.
78%
Mobile Commerce Share
Percentage of online transactions conducted via mobile devices.
52%
Digital Payment Adoption Rate
Proportion of online shoppers using digital payments in Gambia.
Gambia's e-commerce sector in 2026 faces a significant challenge with a high cart abandonment rate of 65%, indicating barriers in checkout processes or trust issues. Despite this, the total online sales revenue has grown to USD 45 million, driven by increasing internet penetration and mobile device usage.
The majority of transactions are conducted via mobile, accounting for 78%, reflecting the country's mobile-first digital environment. Digital payment adoption has also increased, with over half of online shoppers utilizing electronic methods, signaling growing consumer confidence in digital commerce systems.
Frequently Asked Questions
What factors contribute to Gambia's high cart abandonment rate?
Factors include limited payment options, security concerns, or complex checkout procedures that discourage completing purchases.
How is mobile commerce impacting Gambia's economy in 2026?
Mobile commerce is expanding access to online shopping, especially in rural areas, boosting sales and digital payment adoption nationwide.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.