E-commerce Return Rate Statistics in Gabon (2026)

Despite growth, Gabonese e-commerce still faces challenges related to product authenticity and logistics, which impact return rates and customer satisfaction. Improving return processes and product transparency could enhance customer trust, boosting satisfaction rates beyond 78%. As the digital infrastructure matures, more consumers are shopping online via mobile, fueling further expansion of the digital economy. Retailers should focus on targeted policies to reduce return rates and optimize customer experience.