4.2%
E-commerce Conversion Rate
Percentage of visitors completing purchases online in Fiji
FJD 120 million (USD 58 million)
Total E-commerce Sales
Total online sales in Fiji for 2026
650,000
Number of Active E-commerce Users
Fiji residents actively shopping online
68%
Mobile Commerce Share
Proportion of online sales made via mobile devices
FJD 185 (USD 89)
Average Order Value
Average spending per online purchase in Fiji
Fiji's e-commerce sector is experiencing significant growth, with a 4.2% conversion rate reflecting increasing consumer trust and improved digital infrastructure. Mobile commerce dominates, accounting for over two-thirds of online transactions, driven by widespread smartphone adoption. The total sales have reached approximately FJD 120 million, indicating a thriving digital economy that supports local businesses and international vendors alike.
The rise in online shopping has been fueled by expanded internet access and digital payment options, making e-commerce more accessible across urban and rural areas. The average order value of FJD 185 suggests consumers are willing to spend more online, boosting merchant revenues. Continued investments in logistics and digital literacy are expected to sustain Fiji's e-commerce momentum through 2026, fostering economic resilience and consumer confidence.
Frequently Asked Questions
What factors are driving e-commerce growth in Fiji?
Improved internet access, mobile device usage, and digital payment options are key drivers of Fiji's e-commerce expansion in 2026.
How does mobile commerce impact Fiji's online shopping trends?
With 68% of sales via mobile, mobile commerce is crucial, enabling wider access and convenience for Fijian consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.