2.8%
Average E-commerce Conversion Rate
Eswatini's e-commerce conversion rate in 2026 reflects steady growth in online shopping efficiency.
1.2 million
Number of E-commerce Users
Approximately 30% of Eswatini's population are active online shoppers in 2026.
USD 150 million
Total E-commerce Revenue
The e-commerce sector generated USD 150 million in 2026, indicating robust market expansion.
65%
Mobile Commerce Share
Mobile devices account for the majority of online transactions in Eswatini in 2026.
USD 125
Average Order Value
Consumers tend to spend around USD 125 per transaction on average in 2026.
Eswatini's e-commerce sector in 2026 demonstrates increasing adoption, with a conversion rate of 2.8%, reflecting improved online shopping experiences. Mobile commerce dominates, accounting for 65% of transactions, driven by widespread smartphone use. The total revenue surpasses USD 150 million, showing strong market momentum and consumer confidence in online retail platforms.
The growing digital infrastructure and improved internet access have contributed to the sector's growth. With an average order value of USD 125, consumers are engaging in meaningful online transactions. The increasing number of users—around 1.2 million—indicates a significant shift towards digital commerce, positioning Eswatini as an emerging e-commerce market in Southern Africa.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.