Equatorial Guinea's e-commerce market has expanded significantly, reaching an estimated USD 150 million in 2026. The growth is driven by increased smartphone adoption and improved internet infrastructure, enabling more consumers to shop online. The average return rate of 8.5% suggests a relatively stable consumer experience, with product quality and delivery accuracy improving as logistics networks mature.
Mobile commerce dominates the online shopping landscape, accounting for 65% of transactions. Consumers prefer mobile devices for convenience and accessibility. Despite logistical challenges, delivery times have shortened to an average of 4.2 days, boosting customer satisfaction. E-commerce continues to reshape retail, offering new opportunities for local businesses and international brands alike.