By 2026, Equatorial Guinea has seen significant growth in connected TV adoption, with over 60% of households owning connected devices. This shift has led to a substantial increase in digital ad spend, reaching USD 45 million, reflecting growing digital engagement and media consumption. Advertisers are increasingly investing in connected TV to target urban and tech-savvy audiences effectively, leveraging its high engagement levels.
The connected TV advertising revenue now accounts for over a third of the digital ad budget, highlighting its importance in the digital ecosystem. With residents spending nearly five hours weekly on connected TV platforms, brands are capitalizing on this trend to enhance brand recall and engagement. The rapid digital transformation in Equatorial Guinea underscores a promising future for connected TV advertising growth.