65%
Cart Abandonment Rate
The percentage of online shopping carts abandoned in Equatorial Guinea in 2026.
USD 150 million
E-commerce Market Value
Total value of e-commerce sales in Equatorial Guinea in 2026.
42%
Internet Penetration
Percentage of population with internet access in Equatorial Guinea in 2026.
58%
Mobile Commerce Share
Proportion of e-commerce transactions conducted via mobile devices.
USD 52
Average Order Value
Average amount spent per online purchase.
In 2026, Equatorial Guinea's e-commerce sector continues to grow, with a market value reaching approximately USD 150 million. Despite this growth, the cart abandonment rate remains high at 65%, indicating ongoing challenges with payment security and user experience. Internet accessibility improvements are vital, as only 42% of the population currently has internet access, highlighting significant room for digital expansion and inclusion.
Mobile commerce dominates the e-commerce landscape, accounting for 58% of transactions, driven by the widespread use of smartphones. The average order value is modest at USD 52, reflecting the emerging consumer market. Addressing cart abandonment through better payment options and enhanced website usability could significantly boost conversion rates and overall market potential.
Frequently Asked Questions
What factors contribute to high cart abandonment in Equatorial Guinea?
Key factors include limited payment options, security concerns, and website usability issues, which discourage completing purchases.
How can e-commerce businesses reduce cart abandonment in Equatorial Guinea?
Implementing secure payment methods, simplifying checkout processes, and improving website performance can help reduce abandonment rates.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.