Djibouti's e-commerce sector is experiencing rapid growth, with a 3.8% conversion rate indicative of increasing online shopping activity. The rising internet penetration, now at 45%, supports more consumers engaging in digital transactions, fostering market expansion. Mobile commerce dominates, accounting for 62% of sales, driven by widespread smartphone use and improving network infrastructure.
The total digital transaction volume reached approximately USD 120 million in 2026, reflecting expanding consumer confidence and digital payment options. The average order value stands at USD 45, suggesting a shift towards more frequent and higher-value online purchases. Continued investments in digital infrastructure are expected to further boost e-commerce adoption in Djibouti.