Cuba's e-commerce sector in 2026 shows steady growth, with a conversion rate of 2.8%, indicating increasing consumer trust and platform usability. The total revenue reaching approximately US$1.2 billion reflects expanding online shopping habits amidst rising internet access and mobile device usage. Digital payment adoption at 55% suggests a significant shift towards cashless transactions, driven by improving fintech infrastructure and government initiatives to modernize commerce.
The high mobile commerce share of 65% highlights the importance of mobile-friendly platforms in Cuba's e-commerce landscape. With an internet penetration rate at 78%, a large segment of the population is engaging online, fueling growth in various sectors such as electronics, fashion, and groceries. Continuous efforts to enhance digital literacy and infrastructure are expected to further accelerate this trend in the coming years.