3.8%
Average E-commerce Conversion Rate
Reflects the proportion of website visitors making purchases in 2026
₡1.2 trillion (USD 2.0 billion)
Total E-commerce Revenue
Estimated total online sales in Costa Rica for 2026
2.5 million
Number of E-commerce Buyers
Number of active online shoppers in Costa Rica
65%
Mobile Commerce Share
Percentage of e-commerce transactions completed via mobile devices
₡48,000 (USD 80)
Average Order Value
Average amount spent per online purchase
Costa Rica's e-commerce sector continues to grow rapidly, with a conversion rate of 3.8% in 2026, indicating improved shopping experiences and targeted marketing strategies. The total revenue has reached approximately ₡1.2 trillion, driven by increased internet penetration and smartphone usage. The majority of transactions are now mobile-based, accounting for 65%, reflecting a shift towards more flexible shopping habits among consumers.
The expanding online shopper base, estimated at 2.5 million people, demonstrates the country's digital adoption. Average order values remain stable at ₡48,000, suggesting consistent consumer spending. As e-commerce matures, businesses are investing more in digital infrastructure, which is expected to further boost conversion rates and overall online sales in the coming years.
Frequently Asked Questions
What factors are contributing to the growth of e-commerce in Costa Rica?
Increased internet access, mobile device usage, improved logistics, and digital payment options are key drivers of Costa Rica's e-commerce expansion in 2026.
How does Costa Rica's e-commerce conversion rate compare to neighboring countries?
Costa Rica's rate of 3.8% is higher than some Central American peers, reflecting better digital infrastructure and consumer confidence in online shopping.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.