Chad's e-commerce sector is still in its nascent stages but shows promising growth with a 1.8% conversion rate in 2026. The total revenue of $45 million indicates expanding digital commerce despite infrastructural challenges. The increasing number of e-commerce users, reaching 1.2 million, highlights rising internet accessibility and mobile device usage. Average order values remain modest, but mobile commerce accounts for a significant share, signaling a shift towards smartphone-based shopping.
As digital infrastructure improves, Chad's e-commerce ecosystem is expected to grow steadily. The focus on mobile commerce is crucial given the high mobile penetration rate of 65%, making it a key driver for future growth. Businesses should leverage this trend by optimizing their mobile platforms and offering localized payment options to capitalize on the expanding online shopping population.