E-commerce in the Central African Republic continues to grow steadily, with a conversion rate of 2.3% in 2026. The total market value is projected at USD 150 million, driven by increased internet access and mobile device usage. As more consumers embrace online shopping, the number of online shoppers is expected to reach 1.2 million, reflecting rising digital engagement in the country.
Mobile commerce dominates the e-commerce landscape, accounting for 65% of transactions. The average order value remains modest at USD 45, indicating affordable purchasing habits. Improvements in logistics and digital payment infrastructure are vital to further boost conversion rates and overall e-commerce growth in the Central African Republic.