Cameroon's e-commerce sector is experiencing steady growth, with a conversion rate of approximately 2.8% in 2026, reflecting increased digital engagement. The rise in online shoppers, now totaling around 4.5 million, indicates expanding internet access and smartphone usage across urban and rural areas. The average transaction value has grown to ₭15,200, signaling higher consumer confidence and spending power in digital markets.
Mobile commerce dominates the sector, accounting for 65% of online transactions, driven by widespread smartphone adoption. The total e-commerce revenue is estimated at ₭2.3 trillion (USD 4.2 billion), positioning Cameroon as a rapidly evolving digital economy in Central Africa. As infrastructure improves, the sector is expected to see further increases in conversion rates and consumer activity.