Burkina Faso's e-commerce sector is experiencing steady growth with a 2.3% conversion rate in 2026, driven by increased mobile device usage and improved internet access. The total revenue is projected at $150 million USD, reflecting rising consumer confidence and expanding online retail options. With 1.2 million online shoppers, the market shows significant potential for local and international businesses.
The high mobile e-commerce penetration of 65% highlights the importance of mobile-friendly platforms in Burkina Faso. Digital payment adoption, at 45%, indicates ongoing efforts to enhance secure online transactions. Continued investments in digital infrastructure and payment systems are expected to further accelerate e-commerce growth, benefiting local entrepreneurs and consumers alike.