In Bulgaria, email marketing continues to demonstrate strong ROI, with an average of 45 USD per campaign in 2026. The open rates are steady at 22%, reflecting improving engagement strategies among local marketers. With 68% of users accessing emails via mobile, optimizing for mobile devices remains crucial for maximizing campaign effectiveness. Click-through rates are gradually increasing, indicating better targeting and content relevance.
Businesses in Bulgaria are increasingly leveraging personalized email content to drive conversions, which now stand at 2.5%. The local digital landscape is maturing, with companies investing more in email automation and analytics. This growth signals a shift towards data-driven marketing, promising sustained ROI and deeper customer engagement in Bulgaria's evolving digital economy.