Connected TV Advertising Statistics in Bulgaria (2026)

Bulgaria's connected TV advertising sector has seen steady growth, with an estimated EUR 85 million in revenue in 2026. The shift toward digital and on-demand content has driven advertisers to invest heavily in connected TV platforms, capturing a significant portion of the digital ad market. The increasing number of connected TV users, now at 2.5 million, reflects rising adoption rates fueled by improved internet infrastructure and consumer demand for diverse content.

Advertisers in Bulgaria are leveraging connected TV to reach targeted audiences more effectively, with ad spending on these platforms constituting over a third of total digital ad budgets. The average viewing time of over two hours daily indicates high engagement levels, making connected TV a crucial channel for brand awareness and direct response campaigns. As the market matures, innovative ad formats and data-driven strategies are expected to further boost ROI.