68%
Cart Abandonment Rate
Bulgaria's online shopping cart abandonment rate in 2026
€95 ($105)
Average Order Value
Average online purchase value in Bulgaria for 2026
55%
Mobile Commerce Share
Percentage of transactions via mobile devices in Bulgaria
3.4 million
Number of E-commerce Users
Total online shoppers in Bulgaria in 2026
€2.8 billion ($3.1 billion)
E-commerce Revenue
Total e-commerce revenue in Bulgaria for 2026
Bulgaria's e-commerce sector in 2026 continues to grow, with increased internet penetration and smartphone usage driving online sales. Despite rapid growth, the cart abandonment rate remains high at 68%, highlighting the need for improved checkout processes and personalized marketing.
Online retailers are focusing on mobile optimization and secure payment options to reduce abandonment. The average order value has increased to €95, reflecting consumers' willingness to spend more online, supporting Bulgaria's position as a promising digital market in Southeast Europe.
Frequently Asked Questions
What factors contribute to Bulgaria's high cart abandonment rate?
Factors include complicated checkout procedures, limited payment options, and concerns over security, which retailers are working to improve.
How is mobile commerce impacting Bulgaria's e-commerce growth in 2026?
Mobile commerce accounts for 55% of transactions, emphasizing the importance of mobile-friendly websites and apps to capture consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.