4.5%
E-commerce Conversion Rate
Projected average conversion rate for online stores in Brunei in 2026
$650 million USD
Total E-commerce Revenue
Estimated total revenue generated from online sales in Brunei in 2026
520,000
Number of E-commerce Users
Number of active online shoppers in Brunei in 2026
65%
Mobile E-commerce Share
Percentage of e-commerce transactions conducted via mobile devices in Brunei in 2026
$125 USD
Average Order Value
Average amount spent per online purchase in Brunei in 2026
By 2026, Brunei's e-commerce sector is expected to grow significantly, with a conversion rate of approximately 4.5%. The total revenue from online sales is projected to reach around $650 million USD, driven by increased internet penetration and smartphone use. The majority of transactions are mobile-based, reflecting a shift towards mobile commerce among consumers.
With over half a million active e-commerce users, Brunei's digital marketplace is expanding rapidly. The average order value is forecasted to be $125 USD, indicating a mature online shopping environment where consumers are willing to spend more per transaction. This growth trend emphasizes the importance of tailored digital marketing strategies for local businesses.
Frequently Asked Questions
What is the main driver of e-commerce growth in Brunei in 2026?
Increasing internet penetration, smartphone adoption, and improved logistics infrastructure are key drivers fueling e-commerce growth.
How does mobile commerce influence online shopping in Brunei?
Mobile commerce accounts for 65% of transactions, highlighting consumers' preference for convenient, on-the-go shopping experiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.