The Spanish e-commerce landscape is rapidly evolving, with new leaders emerging and consumer preferences shifting. Here are the top 10 e-commerce marketplaces in Spain in 2026, based on latest trends and data.
Amazon Spain retains its dominance in 2026, capturing 52% of the e-commerce market share, driven by extensive product range and fast delivery services.
AliExpress continues to grow, holding 15% of the market share in 2026, favored for affordable pricing and international product variety.
El Corte Inglés Marketplace has increased its market share to 8%, leveraging its strong brand presence and local customer trust.
eBay Spain accounts for 5% of the market, focusing on second-hand goods and collectibles, appealing to niche consumer segments.
Zalando has expanded its reach, now holding 4% of the market, primarily in fashion and footwear sectors.
Carrefour Marketplace's market share rose to 3%, driven by its integration with physical stores and grocery offerings.
Vinted, specializing in second-hand clothing, has captured 2% of the e-commerce market in Spain in 2026.
PcComponentes continues its growth, holding 2% of the market, mainly serving tech and electronics enthusiasts.
Privalia's flash sales model secures it 1.5% of the market share, appealing to bargain hunters.
Bershka Online has gained popularity with a 1% share, targeting young fashion consumers through its digital platform.
The Spanish e-commerce marketplace landscape in 2026 is dominated by international giants like Amazon, complemented by strong local players such as El Corte Inglés. Consumer preferences continue to shift towards fashion, electronics, and second-hand goods, shaping the competitive environment.
A: Amazon Spain remains the dominant player, holding over half of the market share in 2026.
A: Fashion, electronics, and second-hand goods are the most popular sectors in 2026.
A: Local marketplaces are gaining market share by leveraging brand trust and tailored offerings, creating a more competitive landscape.