The e-commerce landscape in Costa Rica is rapidly evolving, with new platforms capturing consumer attention and market share. In 2026, these marketplaces are set to dominate online shopping, offering diverse options for consumers.
With a 65% market share in 2026, MercadoLibre remains the top e-commerce platform, serving over 3 million active users across Costa Rica.
Amazon has expanded its presence, capturing 15% of the market and offering a broad selection of products with 2 million monthly visitors in 2026.
Holding 7% of the market, Linio continues to be popular among young shoppers, with a 20% growth in user base since 2025.
Walmart’s online platform accounts for 5% of e-commerce transactions, with a 25% increase in digital sales in 2026.
Specializing in health and wellness, this marketplace has gained 3% market share, serving over 1.2 million customers in 2026.
JUMBO’s online sales have doubled since 2025, capturing 2.5% of the market with a focus on electronics and home goods.
Ktronix, a major electronics retailer, holds 2% of the online market, with a 30% year-over-year growth in 2026.
Auto Mercado’s online grocery platform accounts for 2% of the e-commerce market, with a 40% increase in delivery orders in 2026.
Known for importing international products, TiendaMIA has a 1.5% market share and a 35% growth rate in 2026.
Emerging local platforms and niche marketplaces collectively hold 2% of the market, showing promising growth trends in 2026.
Costa Rica’s e-commerce marketplace landscape is thriving, with international giants and local players competing for consumer attention. As digital adoption continues to grow, these platforms are expected to innovate further to meet evolving demands.
A: MercadoLibre Costa Rica remains the leading platform with a 65% market share, maintaining its dominance in 2026.
A: Amazon has expanded significantly, capturing 15% of the market and serving over 2 million monthly visitors.
A: Key trends include growth in online grocery shopping, electronics, and niche local platforms, driven by increased digital adoption.