Lebanon's e-commerce industry is rapidly evolving, driven by increasing internet penetration and changing consumer preferences. In 2026, certain marketplaces stand out for their growth and popularity, transforming how Lebanese shoppers buy online.
Souq Lebanon remains the dominant e-commerce platform in 2026, capturing 35% of the online shopping market share, driven by extensive product categories and fast delivery services.
Leboncoin Lebanon has grown by 18% in 2026, becoming the preferred marketplace for second-hand goods and local classifieds, with a 12% market share.
Jumia Lebanon reports a 22% increase in transactions in 2026, holding a 15% market share, especially popular for electronics and fashion items.
Zitouna Market experienced a 30% growth, gaining a 10% market share, focusing on groceries and daily essentials with rapid delivery options.
The Carrefour Lebanon online platform saw a 25% rise in 2026, now capturing 8% of the e-commerce market, mainly in groceries and household goods.
Luxury shopping via Ounass Lebanon grew by 20%, with a 5% market share, catering to high-end fashion and accessories consumers.
Amazon’s presence in Lebanon increased by 15% in 2026, primarily through local intermediaries, with a 4% market share.
Shopnile, a local startup, expanded by 40%, now representing 3% of the market, focusing on electronics and mobile devices.
YallaMarket experienced a 28% growth, holding a 2.5% market share, emphasizing quick local deliveries and diverse product range.
Noon Lebanon increased its market share by 17%, reaching 4%, with a focus on electronics, fashion, and home goods.
Lebanon’s e-commerce landscape in 2026 is characterized by rapid growth and diversification, with local and international platforms competing for market share. Consumer preferences are shifting towards quicker delivery services and a broader product range, shaping the future of online shopping in Lebanon.
A: Souq Lebanon remains the market leader in 2026, capturing 35% of the online shopping market share due to its extensive product offerings and efficient logistics.
A: Mobile shopping continues to grow rapidly, with over 60% of transactions in 2026 conducted via smartphones, encouraging marketplaces to optimize mobile user experiences.
A: Key trends include increased use of AI for personalized shopping, growth in online grocery sales, and the expansion of luxury and second-hand marketplaces.