Bhutan's mobile video consumption is expected to reach 35 hours per month by 2026, reflecting increasing smartphone usage and digital engagement. The proliferation of affordable devices and improved network infrastructure are key drivers of this trend, enabling more users to access video content daily.
Bhutan's mobile marketing reach is projected at 72%, with digital ad spend estimated at $45 million. This growth signifies a maturing digital economy, where businesses increasingly leverage mobile platforms for targeted advertising, especially amid rising internet and smartphone penetration rates.