Bhutan's internet penetration has reached 89% in 2026, reflecting rapid digital adoption driven by government initiatives and expanding mobile infrastructure. AI search tools are increasingly integrated into daily online activities, with 62% of users engaging with AI-powered search engines to find information more efficiently. The dominance of Google continues, capturing 78% of the search engine market share, yet local platforms are gaining ground.
The digital economy in Bhutan is thriving, valued at approximately $1.2 billion USD, boosting e-commerce, online services, and digital innovation. With an average of 12 daily search queries per user, engagement levels are high. The widespread use of AI search improves user experience and productivity, positioning Bhutan as a growing digital hub in South Asia, with ongoing investments in AI and internet infrastructure.