Connected TV Advertising Statistics in Bhutan (2026)

Bhutan's connected TV advertising market is experiencing rapid growth, driven by increased internet penetration and digital media consumption. By 2026, ad spend is expected to reach over $2.3 million, reflecting the country's expanding digital economy and advertisers' focus on high-engagement platforms like connected TV.

The rise in digital ad penetration and connected TV usage highlights Bhutan's shifting marketing landscape. With nearly half of internet users exposed to digital ads and an average of 1.8 hours spent daily on connected TV, businesses are investing more heavily in targeted, immersive advertising strategies to reach the growing digital audience.