62%
Cart Abandonment Rate
E-commerce sites in Bhutan experience a 62% cart abandonment rate in 2026.
₹4,200 (USD 50)
Average Order Value
Average online purchase in Bhutan is valued at approximately ₹4,200 or USD 50.
78%
Mobile Commerce Penetration
78% of Bhutanese shoppers prefer mobile devices for online shopping.
65%
Digital Payment Adoption
65% of e-commerce transactions are completed using digital payment methods.
₹1.2 billion (USD 14.3 million)
E-commerce Revenue
Total e-commerce revenue in Bhutan reached ₹1.2 billion in 2026.
Bhutan's e-commerce sector continues to grow steadily, with a notable cart abandonment rate of 62%, reflecting ongoing challenges in checkout processes and trust. The average order value of ₹4,200 indicates a rising consumer willingness to spend online, driven by improved digital infrastructure and increased smartphone penetration. Mobile commerce dominates, with 78% of transactions happening via smartphones, underscoring the importance of mobile-friendly platforms.
Digital payments are now used in 65% of transactions, highlighting Bhutan's progress towards a cashless economy. Total online sales have surged to ₹1.2 billion, demonstrating the sector's expanding contribution to the national economy. Continued investments in logistics and digital literacy are expected to further boost e-commerce growth and reduce cart abandonment.
Frequently Asked Questions
What factors contribute to high cart abandonment in Bhutan's e-commerce?
Factors include complex checkout processes, limited trust in online payments, and logistical challenges.
How is Bhutan encouraging digital payment adoption?
Through government initiatives, mobile banking expansion, and secure payment gateways, Bhutan promotes digital transactions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.