Belgium's e-commerce sector continues to grow steadily, with a 3.8% conversion rate in 2026, reflecting improved user experience and targeted marketing. The total revenue has reached €24.5 billion, driven by increased online shopping and digital payment options. The average order value has increased to €78, indicating higher consumer confidence and basket size. Mobile commerce dominates, accounting for 65% of transactions, emphasizing the importance of mobile-optimized platforms.
Retailers are focusing on personalized experiences and seamless checkout processes to boost conversion rates further. Customer retention remains a challenge, with a 42% rate, but loyalty programs and targeted campaigns are helping to improve customer lifetime value. As Belgium's digital infrastructure advances, we expect continuous growth in online sales, especially through mobile devices, making e-commerce an integral part of the retail landscape in 2026.