Barbados' e-commerce sector has seen steady growth, with a conversion rate of 3.8% in 2026. The total online revenue has reached USD 120 million, driven by increased internet penetration and mobile shopping preferences. The average order value remains around USD 80, indicating a shift towards more significant online purchases among Barbadian consumers.
The majority of online transactions are completed via mobile devices, accounting for 65% of e-commerce sales. With approximately 150,000 online shoppers, Barbados demonstrates a mature digital market that continues to expand. Enhanced digital payment systems and improved logistics are expected to further boost e-commerce growth in the coming years.