2.3 million
Number of Instagram Shopping Users
Estimated number of active users engaging with Instagram Shopping in Zambia in 2026
USD 120 million
Social Commerce Revenue
Projected revenue generated from social commerce transactions in Zambia in 2026
USD 45
Average Purchase Value
Average amount spent per social commerce transaction via Instagram in Zambia
65%
Percentage of Youth Using Social Commerce
Proportion of Zambian youth engaging in social commerce activities in 2026
35%
Growth in Social Commerce Users
Year-over-year increase in social commerce users in Zambia from 2025 to 2026
In 2026, Zambia's social commerce landscape continues to grow rapidly, with over 2.3 million users actively shopping via Instagram. This indicates a significant shift toward digital buying habits among consumers, especially the youth demographic, which dominates the platform's user base. The rise in social commerce revenue, now estimated at USD 120 million, reflects increasing trust and adoption of online shopping channels.
Businesses in Zambia are leveraging Instagram Shopping to reach more customers, resulting in an average transaction value of USD 45. The sector's annual growth rate of 35% showcases the expanding digital economy. As more Zambians embrace social commerce, local merchants and international brands are investing heavily in targeted advertising and influencer collaborations to capitalize on this trend.
Frequently Asked Questions
What is driving the growth of Instagram Shopping in Zambia?
Factors include increasing smartphone penetration, improved internet access, and a youthful population eager for online shopping options.
How are businesses benefiting from social commerce in Zambia?
They gain wider reach, lower marketing costs, and direct engagement with consumers, boosting sales and brand loyalty.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.