Zambia's connected TV market is experiencing rapid growth, with nearly half of households projected to have connected TVs by 2026. This shift presents new opportunities for advertisers to reach increasingly engaged audiences through high-quality visual content. The digital ad spend on connected TV is expected to reach USD 25 million, reflecting its rising importance within the country's digital marketing ecosystem.
As digital literacy and internet access continue to improve, more Zambians are consuming content via connected devices. Marketers are allocating about 20% of their digital advertising budgets to connected TV, capitalizing on the platform's ability to deliver targeted, immersive ads. With viewers watching over two hours of connected TV ads each month, brands can leverage this channel to boost engagement and conversions effectively.