The high cart abandonment rate of 65% indicates significant hurdles in Zambia's digital retail adoption, including payment security and delivery logistics. Despite a growing mobile commerce penetration of 70%, many consumers remain hesitant due to trust issues and limited payment options. The average order value reaching USD 45 reflects increasing consumer confidence and expanding online product offerings tailored to local needs.
E-commerce revenue in Zambia is projected to hit USD 400 million in 2026, driven by rising smartphone use and improved internet infrastructure. As digital payment adoption reaches 55%, businesses are investing in secure platforms to reduce cart abandonment. These trends demonstrate Zambia's evolving online retail environment, yet challenges remain in logistics and digital literacy that need addressing for further growth.