Yemen's e-commerce landscape in 2026 shows gradual digital adoption, with around 12% of the population utilizing digital payments. The total transaction volume reaching USD 150 million reflects growing trust in online shopping despite infrastructural challenges. Mobile wallets continue to expand, driven by increased smartphone penetration, yet cash on delivery remains dominant at 68%, indicating cautious consumer behavior.
The online retail sector is estimated to be worth USD 600 million, demonstrating significant potential for growth. As digital infrastructure improves, more Yemenis are expected to adopt e-payments, reducing reliance on cash transactions. The ongoing development of secure online payment gateways will likely accelerate this transition, fostering a more integrated e-commerce ecosystem.