72%
Cart Abandonment Rate
Yemen's high rate reflects challenges in payment systems and trust.
$45 USD
Average Cart Value
Average shopping cart value in Yemeni riyal equivalent is approximately 10,800 YER.
58%
Mobile Commerce Penetration
Over half of Yemen's e-commerce transactions are mobile-based, indicating growth in mobile device usage.
$210 million USD
E-commerce Revenue
Total online sales revenue projected for Yemen in 2026.
1.3 million
Number of Online Shoppers
Number of active e-commerce consumers in Yemen as of 2026.
Yemen's e-commerce sector faces significant hurdles, with a high cart abandonment rate of 72%, mainly due to payment security concerns and limited digital infrastructure. The average cart value remains modest at $45 USD, but mobile commerce continues to thrive, accounting for 58% of transactions, driven by widespread mobile phone usage. Overall, the sector shows steady growth, with revenues reaching an estimated $210 million USD and over 1.3 million online shoppers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.