220
Social Commerce Revenue (VND trillion)
Vietnam's social commerce revenue is projected to reach 220 trillion VND in 2026, reflecting rapid growth in online shopping via social platforms.
29
Number of Social Commerce Users (millions)
Approximately 29 million Vietnamese users are expected to actively engage in social commerce by 2026, indicating broad digital adoption.
150
Average Spend per User (USD)
The average social commerce spend per user is forecasted at $150 in 2026, showing increased consumer confidence in online social shopping.
45%
Social Commerce Market Penetration
Nearly 45% of Vietnamese internet users are anticipated to participate in social commerce activities by 2026.
Facebook 60%
Leading Platform Market Share
Facebook remains the dominant platform for social commerce, accounting for 60% of transactions in Vietnam.
Vietnam's social commerce sector is experiencing exponential growth, driven by widespread mobile internet access and increasing social media engagement. The projected revenue of 220 trillion VND in 2026 highlights the sector's importance in the country's e-commerce landscape, with millions of users actively shopping via social platforms. Consumer trust and platform integration are key factors fueling this rapid expansion, making social commerce a vital channel for retailers.
The dominance of platforms like Facebook underscores their influence on consumer behavior and sales. As digital literacy improves, more Vietnamese consumers are likely to explore social commerce for both convenience and competitive pricing. This trend indicates a shift toward more social and interactive shopping experiences, which will continue to shape Vietnam's retail and digital economy in the coming years.
Frequently Asked Questions
What is the main platform for social commerce in Vietnam?
Facebook leads the social commerce scene in Vietnam, accounting for about 60% of transactions, followed by Zalo and TikTok.
How has social commerce impacted traditional retail in Vietnam?
Social commerce has significantly boosted online sales, reduced reliance on physical stores, and increased access for small retailers and local brands.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.