45 minutes
Average Daily Short-Form Video Consumption
Vietnamese users spend an average of 45 minutes daily on short-form videos in 2026.
62%
Percentage of Digital Ad Budget on Video
62% of digital advertising budget allocated to short-form video marketing in Vietnam in 2026.
TikTok
Top Platform for Video Content
TikTok remains the leading platform with 78% market share among Vietnamese short-video users.
4.8%
Average Engagement Rate per Video
Average engagement rate per short video stands at 4.8% in Vietnam, reflecting high user interaction.
3.2 million
Number of Active Short-Video Creators
Approximately 3.2 million active short-video content creators in Vietnam as of 2026.
Vietnam's short-form video landscape is thriving in 2026, with users dedicating nearly an hour daily to engaging content. Marketers are increasingly investing over 60% of their digital ad budgets into video, recognizing its effectiveness in reaching young, tech-savvy audiences. TikTok dominates the scene, capturing the majority of Vietnamese users and fostering a vibrant creator community of over 3 million active contributors.
The high engagement rates and expanding creator base indicate a mature and dynamic video marketing environment. Brands leveraging short-form videos are seeing significant interaction and brand recall, making video content a central pillar of digital marketing strategies in Vietnam. As the ecosystem continues to grow, businesses are expected to innovate further with localized content and interactive formats to capture consumer attention.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.